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Press Releases

February 2001

Media Contacts:
Anne Norland, Elibrium Inc.
(415) 674-3344

For Immediate Release
February 15, 2001


Subtitle First Letter Caps

FOLSOM, Calif. (February 15, 2001) — Small Bussinesses struggling with the hassles of managing their HR records and information have a new, affordable option available to them through retailers nationwide. Simpata™, the award-winning 100 percent Internet Human Resources and Benefits solution, today unveiled "Simply HR" — the industry's first HR Web-based packaged retail product designed exclusively for small businesses.

Developed to be as easy-to-use as common spreadsheets, but as powerful and scalable as costly enterprise alternatives, the Simpata-powered solution hits retail shelves this month.

Simply HR features a new “software-to-ASP bridge” — giving the small business owner the power and protection of Internet-based data storage, but in a familiar software set up that can be purchased at more than 2,000 locations nationwide, including retailers such as Staples, Office Depot, CompUSA, MicroCenter, and Fry’s Electronics.

Through Simply HR — the easiest way to manage Human Resources online — small businesses benefit from:

  • One central place for a company’s HR information: Simply HR makes it simple
    to consolidate all of the paper and electronic files spread everywhere into a single, centralized database; easy to store everything from contact information, W4 elections, direct deposit information, salary (including a history of changes), history of education, certifications, licenses, and experience
  • Easily created custom fields: Employers can create custom fields to store any information, without any programming experience required; enables Simply HR to expand to meet the needs of any small business
  • Highly secure storage: Sensitive employee information will be kept on a tightly monitored, Intel™-protected site; considerably outperforming the standard security options of file cabinets or unprotected PCs, the choice of most small businesses today for this type of information
  • More than 45 reporting options: Selections include everything from Ad Hoc and COBRA reports to company phone directories — services intuitive to the small business owner’s needs that are not found in traditional spreadsheet programs
  • Accessibility: The Internet-based format enables information to be accessed through any Internet connection and a Web browser, even from home
  • Affordable: The packaged version retails at $49.95 for the first 4 month’s usage, then only $1 per employee for each additional month ($20 minimum per month)

“Throughout Simpata’s existence, we have listened closely to countless small business owners —from the 5-person shop in Iowa to the quickly growing corporation in California — and we have heard their frustrations with traditional administrative tools,” said Jeff Simon, Simpata chairman of the board. “Simply HR is our direct response to their demands for a cost-effective, intuitive alternative to the basic, lifeless spreadsheets, complex database programs, or the expensive behemoth packages.”

Simpata president Tim Jenkins attributed the intuitive feel of Simply HR to the company’s deep knowledge of the small business sector and the marketing expertise of their partner software developer, Elibrium™, a division of ClickAction™, Inc. (Nasdaq: CLAC)

“Simpata was recently named as a Top HR Product of the Year for two simple reasons,” Jenkins said. “First, we understand what the small business customer needs. Secondly, our team partners with the smartest organizations in the business. This Elibrium partnership — just like our recent partnership with the Blue Cross Blue Shield Association — is a testimony to our reliability and our incredible future in 2001. Customers can put great confidence in Simpata and Simply HR.”

Christina Willett, senior vice president and general manager of Elibrium, said that in the expanding Internet market, many customers still rely on retail stores for product options
and education.

“Our partnership with Simpata allows us to continue to provide small business customers with innovative solutions along with added value at retail that is not available directly from the Web,” Willett said.

“Simply HR is another example of how Simpata continues to deliver innovative and effective
HR solutions for the growing small business market. It’s this focus and track record that keep
us interested in the company’s future and why we recently committed additional funding
to its success,” said Bruce Keller, senior partner with Acacia Venture Partners.

Jenkins said Simpata will continue to offer its full-featured solution, SimpataSM, targeted to small and medium-sized companies looking for a complete, 100% Internet Human Resources and Benefits administration solution.


About Simpata
Simpata helps small and medium-sized businesses get and keep control of employee administration by bringing human resources and employee benefits administration together in a 100% Internet solution. Simpata enables employers to “conquer their mountain of paperwork” by eliminating it via a secure, easy-to-use, employee self-service interface. Simpata has received investment funding from Acacia Venture Partners, Frazier & Company, Intel Capital, NIF Ventures, Red Rock Ventures, Shad Run Investments, and U.S. Bancorp Piper Jaffray Ventures. More information can be found at

About Elibrium
Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), provides productivity software and services to simplify home and business life. For more than 10 years, businesses have trusted Elibrium’s leading brand, MySoftware, to help grow their business while saving time and money. Our commitment to empowering small business professionals continues as we expand and enhance our existing services as well as provide a new way to access services on the Web. Elibrium’s Internet based applications offer the best solutions on the Web by way of a packaged CD-ROM with tutorials, easy set up and exceptional value. Since the introduction of our first title, over 12 million products have been sold. Headquartered in Palo Alto, California, Elibrium sells products and services at over 7,000 locations. For more information visit