Shop Our Store Shop Our Store
MySoftware Products

Press Releases

March 2001

Media Contacts:
Anne Norland, Elibrium Inc.
(415) 674-3344

Michelle Keegan, Roving Software
(781) 444-6160 x630

Eileen Pacheco, Roving Software
(781) 884-2104

For Immediate Release
March 21, 2001


Roving and Elibrium Partner to Sell Small Business Email Marketing Products Through Retail Channel

NEEDHAM, Mass. and PALO ALTO, Calif. - March 21, 2001 - Roving Software Inc. and the Elibrium Division of ClickAction (Nasdaq: CLAC), announced today that they will co-market and distribute Roving's Constant Contact(R) Web-based email marketing software through the retail channel. Constant Contact enables small businesses to easily build and manage permission-based email lists, create and distribute professional email communications, and track campaign results without technical or HTML skills.

Elibrium's parent company, ClickAction, is a leading provider of electronic messaging and customer relationship management products and services in the enterprise market. This partnership with Roving provides complementary email marketing solutions to serve the small business customer.

"Our relationship with Elibrium opens up an enormous distribution channel for Constant Contact and makes it the first Web-based email marketing product packaged for retail and designed exclusively for small businesses," said Gail Goodman, chief executive officer, Roving Software Inc., makers of the software application. "Elibrium's ability to distribute our online application to store shelves allows us to get Constant Contact into the hands of small business owners, who often turn to office supply retailers when making software-buying decisions."

"Office Depot has added similar products to Constant Contact from the Elibrium line," said Bryan O'Connell, Divisional Merchandising Manager, Office Depot, "We feel these products are great opportunities for small businesses to utilize the Internet to run their businesses more effectively."

"Email marketing has been proven to be an effective, if not essential, relationship-building tool for businesses large and small," said Christina Willett, general manager, Elibrium. "In today's changing Internet marketplace, many small business customers still look to their trusted office supply stores for software products and information. Our partnership with Roving allows us to provide small and medium size businesses with a valuable online email marketing solution in a familiar retail environment."

In addition to expanding the reach of ASPs like Roving, Elibrium's unique distribution strategy makes it possible for retailers to leverage the rapidly growing ASP software marketplace, enabling retail stores to generate revenue from the initial sale of the product, as well as a percentage of the ongoing revenue from monthly fee-based solutions like Constant Contact.

Elibrium will leverage its retail channel relationships to aggressively market Constant Contact and will provide a link to the product via the Elibrium Bridge, which is included with all Elibrium packaged products, allowing customers to learn about and try other Elibrium titles.

Beginning in April, Constant Contact will hit the store shelves of more than 2,000 major office supply retailers nationwide including Staples, Office Depot, CompUSA, MicroCenter, and Fry's Electronics. Constant Contact is priced at $39.95, which includes up to six months use of the service.


About Roving
Roving Software is a B2B e-marketing services company, providing permission-based email marketing products and services to hundreds of small and medium e-businesses (SMEs). Roving's Constant Contact(R) is the email marketing manager for small business. Constant Contact helps small businesses reach their visitors and customers easily and affordably with targeted, relevant email communications based on their interests. Constant Contact is designed and priced for SMEs and is marketed through a wide variety of channel partners, such as small business aggregators, portals and marketplaces including TEAM Mucho, Inc., AllBusiness,, NetLedger, SwitchBoard, Inc. and Trellix. Roving Software is funded by Morgan Stanley Dean Witter Private Equity, Commonwealth Capital Ventures, and Longworth Venture Partners. For more information, call 781-444-6160 or visit

Roving, Roving Software, Roving Express and Constant Contact are trademarks or registered trademarks of Roving Software Inc. All other company and product names may be trademarks or registered trademarks of their respective companies.

About Elibrium
Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), provides productivity software and services to simplify home and business life. For more than 10 years, businesses have trusted Elibrium’s leading brand, MySoftware, to help grow their business while saving time and money. Our commitment to empowering small business professionals continues as we expand and enhance our existing services as well as provide a new way to access services on the Web. Elibrium’s Internet based applications offer the best solutions on the Web by way of a packaged CD-ROM with tutorials, easy set up and exceptional value. Since the introduction of our first title, over 12 million products have been sold. Headquartered in Palo Alto, California, Elibrium sells products and services at over 7,000 locations. For more information visit