Shop Our Store Shop Our Store
MySoftware Products

Press Releases

March 2001

Media Contacts:
Anne Norland, Elibrium Inc.
(415) 674-3344

Amy Sheldon, ClickAction
(650) 473-3605

For Immediate Release
March 26, 2001


Elibrium's Business Emailer Enables Small Businesses to Leverage Online Email Campaigns

PALO ALTO, Calif. (March 26, 2001) - Leading the small business applications industry for more than 13 years, Elibrium, the small business software and services division of ClickAction™ Inc. (Nasdaq: CLAC), has launched Business Emailer. Business Emailer is a powerful new tool designed for small businesses to easily create and send permission-based email campaigns to customers and prospects.

Elibrium's Business Emailer powered by Constant Contact® will seamlessly integrate the power of email marketing into a retail product, allowing small businesses to extend their reach to more customers, serving them faster and more efficiently. Business Emailer allows small businesses to develop a registration page that actively requests that visitors join their mailing list to receive information only on the topics they request, therefore expanding and profiling the customer list of a small business. The product also allows small businesses to import and export addresses, create new mailings based on demographics and view result reports on the success of each email campaign.

Business Emailer offers a wide variety of templates that a small business can choose from, including newsletters, promotions, company updates and service announcements. Business Emailer will automatically create and deliver email in the format chosen and will measure and track the number of responses generated from each email campaign.

"Office Depot has added similar products like Constant Contact from the Elibrium line," said Bryan O'Connell, divisional merchandising manager, Office Depot, "We feel these products are great opportunities for small businesses to utilize the Internet to run their businesses more effectively."

"Elibrium has proven that we understand the needs of small business professionals to grow their business under budget and time constraints," said Christina Willett, senior vice president and general manager of the Elibrium division of ClickAction. "Business Emailer combines ClickAction's core competency in providing enterprise level email marketing technology with our expertise in offering easy-to-use, inexpensive solutions designed specifically with small businesses in mind."

Elibrium partnered with leading ASP provider, Roving Software to co-market and distribute Business Emailer powered by Roving's Constant Contact. This partnership provides complementary email marketing solutions to serve the small business customer.

For businesses looking for an email marketing product that tailors to smaller companies, ClickAction's small business tool, Elibrium's Business Emailer, will be available through the traditional retail channel on April 16 or by clicking on


About ClickAction
ClickAction, Inc. (Nasdaq: CLAC) is a leading provider of electronic messaging and customer relationship management products and services. ClickAction's products - ClickAction ERM and ClickAction eCRM - range from fully hosted ASP applications to licensable, enterprise-class software. These products help businesses retain and grow profitable, one-to-one customer relationships. ClickAction products have a proven track record of success in a variety of industries including retail, catalog, brand, telecommunications and publishing. ClickAction is a member of TRUSTe, an independent, non-profit organization whose mission is to build users' trust and confidence in the Internet. For more information on ClickAction products and services, visit or call 1.800.473.3141.

About Elibrium
Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), provides productivity software and services to simplify home and business life. For more than 10 years, businesses have trusted Elibrium’s leading brand, MySoftware, to help grow their business while saving time and money. Our commitment to empowering small business professionals continues as we expand and enhance our existing services as well as provide a new way to access services on the Web. Elibrium’s Internet based applications offer the best solutions on the Web by way of a packaged CD-ROM with tutorials, easy set up and exceptional value. Since the introduction of our first title, over 12 million products have been sold. Headquartered in Palo Alto, California, Elibrium sells products and services at over 7,000 locations. For more information visit

About Roving Sofware
Roving Software is a B2B e-marketing services company, providing permission-based email marketing products and services to hundreds of small and medium e-businesses (SMEs). Roving's Constant Contact(R) is the email marketing manager for small business. Constant Contact helps small businesses reach their visitors and customers easily and affordably with targeted, relevant email communications based on their interests. Constant Contact is designed and priced for SMEs and is marketed through a wide variety of channel partners, such as small business aggregators, portals and marketplaces including TEAM Mucho, Inc., AllBusiness,, NetLedger, SwitchBoard, Inc. and Trellix. Roving Software is funded by Morgan Stanley Dean Witter Private Equity, Commonwealth Capital Ventures, and Longworth Venture Partners. For more information, call 781-444-6160 or visit