PALO ALTO, Calif. (March 26, 2001) - Leading the small business
applications industry for more than 13 years, Elibrium, the small
business software and services division of ClickAction Inc.
(Nasdaq: CLAC), has launched Business Emailer. Business Emailer
is a powerful new tool designed for small businesses to easily create
and send permission-based email campaigns to customers and prospects.
Elibrium's Business Emailer powered by Constant Contact® will
seamlessly integrate the power of email marketing into a retail
product, allowing small businesses to extend their reach to more
customers, serving them faster and more efficiently. Business Emailer
allows small businesses to develop a registration page that actively
requests that visitors join their mailing list to receive information
only on the topics they request, therefore expanding and profiling
the customer list of a small business. The product also allows small
businesses to import and export addresses, create new mailings based
on demographics and view result reports on the success of each email
Business Emailer offers a wide variety of templates that a small
business can choose from, including newsletters, promotions, company
updates and service announcements. Business Emailer will automatically
create and deliver email in the format chosen and will measure and
track the number of responses generated from each email campaign.
"Office Depot has added similar products like Constant Contact
from the Elibrium line," said Bryan O'Connell, divisional merchandising
manager, Office Depot, "We feel these products are great opportunities
for small businesses to utilize the Internet to run their businesses
"Elibrium has proven that we understand the needs of small
business professionals to grow their business under budget and time
constraints," said Christina Willett, senior vice president
and general manager of the Elibrium division of ClickAction. "Business
Emailer combines ClickAction's core competency in providing enterprise
level email marketing technology with our expertise in offering
easy-to-use, inexpensive solutions designed specifically with small
businesses in mind."
Elibrium partnered with leading ASP provider, Roving Software to
co-market and distribute Business Emailer powered by Roving's Constant
Contact. This partnership provides complementary email marketing
solutions to serve the small business customer.
For businesses looking for an email marketing product that tailors
to smaller companies, ClickAction's small business tool, Elibrium's
Business Emailer, will be available through the traditional retail
channel on April 16 or by clicking on http://elibrium.roving.com.
ClickAction, Inc. (Nasdaq: CLAC) is a leading provider of electronic
messaging and customer relationship management products and services.
ClickAction's products - ClickAction ERM and ClickAction eCRM -
range from fully hosted ASP applications to licensable, enterprise-class
software. These products help businesses retain and grow profitable,
one-to-one customer relationships. ClickAction products have a proven
track record of success in a variety of industries including retail,
catalog, brand, telecommunications and publishing. ClickAction is
a member of TRUSTe, an independent, non-profit organization whose
mission is to build users' trust and confidence in the Internet.
For more information on ClickAction products and services, visit
or call 1.800.473.3141.
Elibrium, a division of ClickAction Inc. (Nasdaq: CLAC), provides
productivity software and services to simplify home and business
life. For more than 10 years, businesses have trusted Elibriums
leading brand, MySoftware, to help grow their business while saving
time and money. Our commitment to empowering small business professionals
continues as we expand and enhance our existing services as well
as provide a new way to access services on the Web. Elibriums
Internet based applications offer the best solutions on the Web
by way of a packaged CD-ROM with tutorials, easy set up and exceptional
value. Since the introduction of our first title, over 12 million
products have been sold. Headquartered in Palo Alto, California,
Elibrium sells products and services at over 7,000 locations. For
more information visit www.avanquestusa.com.
About Roving Sofware
Roving Software is a B2B e-marketing services company, providing
permission-based email marketing products and services to hundreds
of small and medium e-businesses (SMEs). Roving's Constant Contact(R)
is the email marketing manager for small business. Constant Contact
helps small businesses reach their visitors and customers easily
and affordably with targeted, relevant email communications based
on their interests. Constant Contact is designed and priced for
SMEs and is marketed through a wide variety of channel partners,
such as small business aggregators, portals and marketplaces including
TEAM Mucho, Inc., AllBusiness, Inc.com, NetLedger, SwitchBoard,
Inc. and Trellix. Roving Software is funded by Morgan Stanley Dean
Witter Private Equity, Commonwealth Capital Ventures, and Longworth
Venture Partners. For more information, call 781-444-6160 or visit