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Press Releases

November 2001

Media Contacts:
Amy Lydon, Elibrium Inc.
(650) 212-9332

For Immediate Release
November 7, 2001


MyHolidayGretingCards, MyHolidayMailingLabels, MyHolidayPhotoEditor
Offer Simple and Creative Solutions to Holiday Gift Giving nd Card Writing

SAN MATEO, Calif. (Nov. 2, 2001)-Elibrium, Inc., a leading provider of productivity software and services, announced today the release of MyHolidayGreetingCards, MyHolidayMailingLabels and MyHolidayPhotoEditor, three new additions to its popular holiday software line. The three titles give individuals, families and small businesses an easy way to create holiday cards, organize mailing lists, print holiday labels, and create customized photos suitable for gift giving. Each is now available at major computer and office supply retailers, with an estimated retail price of $9.95.

MyHolidayGreetingCards offers users the option to design customized cards using the festive graphics and colorful fonts that are provided, or to select from one of several dozen pre-designed formats. MyHolidayMailingLabels helps people organize and manage holiday card address lists as well as create seasonal mailing labels for envelopes and gift parcels. MyHolidayPhotoEditor makes customizing photos fun and easy. It lets users capture photos from scanners, digital cameras and electronic graphic files to create specially designed photos for holiday gift giving.

"'From our house to yours' takes on new meaning when people design personalized cards or create a custom photo for friends, colleagues and family during the holiday season," said Anne Norland, senior vice president of marketing for Elibrium, Inc. "With this year's annual holiday software releases - our fourth year in a row for issuing holiday titles - we've added even more creativity, ease of use and fun to gift giving, card creation, and mailing."

MyHolidayGreetingCards, MyHolidayMailingLabels, MyHolidayPhotoEditor are the latest holiday titles offered by Elibrium, an annual tradition the company began in 1998 with the release of MyHolidayMailingKit. Each year since 1998, the MySoftware holiday products have been top selling software titles at retail throughout the holiday season. While this special holiday software is primarily promoted in stores from October through January, it includes formats and features for other annual holidays, including Valentine's Day, Easter, Mother's Day, Independence Day and Halloween.

About Elibrium
Based in San Mateo, California, Elibrium, Inc. provides productivity software and services that simplify home and business life. For over 14 years, customers have trusted Elibrium's leading brand, MySoftware, to help grow their businesses cost effectively. Elibrium empowers users by providing finance, mailing, design, labeling and information management tools to increase business efficiency through the Internet, personal computers and handheld devices. Since the introduction of its first title, the company has sold more than 20 million products. Elibrium's products and services are available at more than 7,000 outlets including leading retailers Staples, Office Depot, OfficeMax and CompUSA.

Elibrium was founded in 1987 as the MySoftware Company and went public in 1995. The company changed its name to ClickAction in 1998 marking its expansion into the e-mail marketing arena. The legacy software division was renamed Elibrium, reflecting its newest Internet-based applications. In June 2001, the management team of Elibrium completed a buyout of the division, giving birth to Elibrium, Inc. a privately owned company led by CEO and President Christina Willett. More information on Elibrium, its partners, products and services is available at