SAN MATEO, Calif. (October 30, 2001) - Elibrium, Inc., a leading
provider of productivity software and services, announced today
the release of enhanced versions of MyMailList & AddressBook,
MyDeluxeMailList & AddressBook and MyProfessionalBusinessCards,
three of the most popular products in the MySoftware line. The new
versions have increased functionality and are compatible with the
Microsoft Windows XP Operating System in order to keep small business
owners productive and competitive with the latest available technology.
MyMailList & Address Book, MyDeluxeMailList & AddressBook,
and MyProfessionalBusinessCards are currently available in
office supply and computer retail stores, at an estimated retail
price of $19.95, $49.95 and $29.95 respectively.
"Our customers rely on Elibrium to deliver software tools
that have a positive impact on their bottom line profitability,"
said Christina Willett, president and CEO of Elibrium. "By
listening to them, we've made sure these new versions are still
easy-to-use, but with the added enhancements to accommodate the
changing needs of small businesses. We're confident these new versions
will exceed customers' expectations."
"At Staples, we understand the needs of small business customers
and are increasing our focus on offering high value, cost-effective
solutions to meet their needs. Elibrium's enhanced versions of its
popular business productivity software help us fulfill our commitment
to small businesses with the tools they need today to be successful,"
said Jonathan Magasanik, senior vice president of merchandising
These three new software versions, MyMailList & Address
Book, MyDeluxeMailList & AddressBook, and MyProfessionalBusinessCards,
as well as other Elibrium titles that are compatible with the new
Windows XP OS will be promoted from October 2001 through February
2002 with Windows XP offers at Staples, Office Depot, Office Max,
Fry's and Micro Center.
Elibrium's New Enhanced Features for Business Productivity
Elibrium's extensive customer research contributed to the added
value and enhancement of its three new software versions. In addition
to the Microsoft Windows XP OS compatibility, examples of the new
functionality added to the products include a number of important
enhancements. In MyMailList & AddressBook there are enhanced
database, international postal code features, and e-mail functionality.
MyDeluxeMailList & AddressBook also offers the enhanced
database, international postal code features and email functionality
as well as CASS certification, and bi-monthly postage rate saver
software with the latest address database and bulk mail forms and
rates. MyProfessionalBusinessCards now includes more than
2,000 new card designs; 10,000 clip art images; and more than 50,000
business card combinations, plus a new ability to scan images with
enhanced layout templates and 70 free blank business cards.
Between November 2001 and March 2002, Elibrium plans to release
enhancements to other top selling products within the MySoftware
line, including labeling, check writing, invoicing and database
Based in San Mateo, California, Elibrium, Inc. provides productivity
software and services that simplify home and business life. For
over 14 years, customers have trusted Elibrium's leading brand,
MySoftware, to help grow their businesses cost effectively. Elibrium
empowers users by providing finance, mailing, design, labeling and
information management tools to increase business efficiency through
the Internet, personal computers and handheld devices. Since the
introduction of its first title, the company has sold more than
20 million products. Elibrium's products and services are available
at more than 7,000 outlets including leading retailers Staples,
Office Depot, OfficeMax and CompUSA.
Elibrium was founded in 1987 as the MySoftware Company and went
public in 1995. The company changed its name to ClickAction in 1998
marking its expansion into the e-mail marketing arena. The legacy
software division was renamed Elibrium, reflecting its newest Internet-based
applications. In June 2001, the management team of Elibrium completed
a buyout of the division, giving birth to Elibrium, Inc. a privately
owned company led by CEO and President Christina Willett. More information
on Elibrium, its partners, products and services is available at