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Press Releases

October 2001

Media Contacts:
Amy Lydon, Elibrium Inc.
(650) 212-9332

For Immediate Release
October 30, 2001


New Versions Include Increased Functionality and Compatibility
with Microsoft® Windows® XP Operating System

SAN MATEO, Calif. (October 30, 2001) - Elibrium, Inc., a leading provider of productivity software and services, announced today the release of enhanced versions of MyMailList & AddressBook, MyDeluxeMailList & AddressBook and MyProfessionalBusinessCards, three of the most popular products in the MySoftware line. The new versions have increased functionality and are compatible with the Microsoft Windows XP Operating System in order to keep small business owners productive and competitive with the latest available technology. MyMailList & Address Book, MyDeluxeMailList & AddressBook, and MyProfessionalBusinessCards are currently available in office supply and computer retail stores, at an estimated retail price of $19.95, $49.95 and $29.95 respectively.

"Our customers rely on Elibrium to deliver software tools that have a positive impact on their bottom line profitability," said Christina Willett, president and CEO of Elibrium. "By listening to them, we've made sure these new versions are still easy-to-use, but with the added enhancements to accommodate the changing needs of small businesses. We're confident these new versions will exceed customers' expectations."

"At Staples, we understand the needs of small business customers and are increasing our focus on offering high value, cost-effective solutions to meet their needs. Elibrium's enhanced versions of its popular business productivity software help us fulfill our commitment to small businesses with the tools they need today to be successful," said Jonathan Magasanik, senior vice president of merchandising at Staples.

These three new software versions, MyMailList & Address Book, MyDeluxeMailList & AddressBook, and MyProfessionalBusinessCards, as well as other Elibrium titles that are compatible with the new Windows XP OS will be promoted from October 2001 through February 2002 with Windows XP offers at Staples, Office Depot, Office Max, Fry's and Micro Center.

Elibrium's New Enhanced Features for Business Productivity

Elibrium's extensive customer research contributed to the added value and enhancement of its three new software versions. In addition to the Microsoft Windows XP OS compatibility, examples of the new functionality added to the products include a number of important enhancements. In MyMailList & AddressBook there are enhanced database, international postal code features, and e-mail functionality. MyDeluxeMailList & AddressBook also offers the enhanced database, international postal code features and email functionality as well as CASS certification, and bi-monthly postage rate saver software with the latest address database and bulk mail forms and rates. MyProfessionalBusinessCards now includes more than 2,000 new card designs; 10,000 clip art images; and more than 50,000 business card combinations, plus a new ability to scan images with enhanced layout templates and 70 free blank business cards.

Between November 2001 and March 2002, Elibrium plans to release enhancements to other top selling products within the MySoftware line, including labeling, check writing, invoicing and database software.

About Elibrium
Based in San Mateo, California, Elibrium, Inc. provides productivity software and services that simplify home and business life. For over 14 years, customers have trusted Elibrium's leading brand, MySoftware, to help grow their businesses cost effectively. Elibrium empowers users by providing finance, mailing, design, labeling and information management tools to increase business efficiency through the Internet, personal computers and handheld devices. Since the introduction of its first title, the company has sold more than 20 million products. Elibrium's products and services are available at more than 7,000 outlets including leading retailers Staples, Office Depot, OfficeMax and CompUSA.

Elibrium was founded in 1987 as the MySoftware Company and went public in 1995. The company changed its name to ClickAction in 1998 marking its expansion into the e-mail marketing arena. The legacy software division was renamed Elibrium, reflecting its newest Internet-based applications. In June 2001, the management team of Elibrium completed a buyout of the division, giving birth to Elibrium, Inc. a privately owned company led by CEO and President Christina Willett. More information on Elibrium, its partners, products and services is available at