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Press Releases

August 2002

Media Contacts:
Amy Lydon, Elibrium Inc.
(650) 212-9332

For Immediate Release
August 26, 2002


Elibrium's Flagship Software Brand Reaches Its 15th Anniversary
And Continues To Build Upon A Brand Of Success

SAN MATEO, Calif. (August 26, 2002)- Elibrium, Inc., a leading provider of productivity software and services, today celebrates the 15th anniversary of its flagship software brand, MySoftware. First developed in 1987, the concept of providing low cost software solutions was created to serve the needs of the growing number of PC users and enhancements in personal computing. MySoftware initially launched mailing and labeling products into the retail channel in the late 80's, and with the success of these products, grew its product list within the next 5 years to include all-time bestsellers such as MyDeluxeInvoices&Estimates, MyProfessionalBusinessCards, and MyDataBase. The MySoftware brand of products has been sold through the retail channel in office superstores such as Staples, Office Depot, and Office Max, as well as consumer electronics outlets such as CompUSA, Fry's and MicroCenter, and ranges in price from $19.95 to $49.95.

Throughout the past 15 years, MySoftware products have served over 10 million customers and its line of productivity products has emerged as the #1 selling small business software brand in the retail channel. The company launched new versions of its core titles in 2001 and has since seen up to a 150% increase in sell-through on products such as MyLabels and MyDeluxeInvoices&Estimates. Individual product accolades include MyMailList&AddressBook emerging as the #1 selling mail list product available in the retail channel, MyDeluxeInvoices&Estimates ranking as the #1 selling invoice product, and MyProfessionalBusinessCards as the #1 selling business card product, according to NPD Intelect*. Contributing to the success of the brand, the company continues to expand its product coverage through alternate channels, including OEM partnerships and International distribution agreements.

"MySoftware products have been sold since the inception of computer retail stores. The products have evolved with the revolutions in technology over the last 15 years, contributing to their success, longevity and emergence as true leaders in their categories." says Anne Norland Anderson, senior vice president of marketing for Elibrium. "Our customers have looked to MySoftware products to provide powerful, easy to use, cost effective solutions. The company remains dedicated to further enhancing the MySoftware brand and we believe our success will continue over the next 15 years as we strive to meet the ever-changing needs of individuals and small businesses."

"The MySoftware brand of products has consistently performed well at Staples over the years," says Dennis Agresti, Senior Buyer at Staples, Inc. "The products meet specific needs of our customers at reasonable prices. We have been partners with Elibrium for over 15 years and have always looked to them to provide quality productivity products for our customers". Elibrium was awarded the Staples Software Department's Vendor "Lifetime Achievement Award" in October 2001.

MySoftware's parent company, Elibrium, Inc, also celebrated its 1-year anniversary in June 2002. Elibrium, Inc was established when the management team of the MySoftware division of ClickAction completed a buyout of the division assets and formed a separately owned company, entitled Elibrium, Inc. Since its inception in June 2001, Elibrium has been ranked as one of the Top 100 Women Owned Businesses by the San Francisco Business Times, and its company CEO, Christina Willett Seelye, was featured in its CEO Profile in April of this year. More information on the company's history can be found at

*NPD Intelect Market Tracking, January 2002-April 2002. Based on total U.S. retail sales.

About Elibrium
Based in San Mateo, California, Elibrium, Inc. provides productivity software and services that simplify home and business life. For 15 years, customers have trusted Elibrium's leading brand, MySoftware, to help grow their businesses cost effectively. Elibrium empowers users by providing finance, direct mail, design, labeling and information management tools to increase business efficiency through the Internet, personal computers and handheld devices. Since the introduction of its first title, the company has sold more than 20 million products. Elibrium's products and services are available at more than 7,000 outlets including leading retailers Staples, Office Depot, OfficeMax and CompUSA.

Elibrium was founded in 1987 as the MySoftware Company and went public in 1995. The company changed its name to ClickAction in 1998 marking its expansion into the email-marketing arena. The legacy software division was renamed Elibrium, reflecting its newest Internet-based applications. In June 2001, the management team of Elibrium completed a buyout of the division, giving birth to Elibrium, Inc. a privately owned company led by CEO and President Christina Willett Seelye. More information on Elibrium, its partners, products and services is available at