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Press Releases

December 2002

Media Contacts:
Anne Norland Anderson, Elibrium
(650) 212-9334

For Immediate Release
December 12, 2002


New Model Offers Industry's Most Cost Effective and Efficient Solution for Increasing Retail Sales

SAN MATEO, Calif. - Elibrium, Inc., the leading provider of productivity software and services, now offers a new publishing model designed to provide technology developers with the most efficient and cost effective solution for selling their products on retail shelves. In addition to providing developer partners access to the more than $5 Billion retail market, Elibrium may provide sales and marketing programs, packaging, production, assembly, storage and freight, depending on the partners needs.
Elibrium has been marketing, publishing and selling products successfully in the retail channel for more than 15 years; and private labeling software for 10 years. Combining experienced product management, in-house packaging design, effective supply chain management systems, and proven direct retailer relationships, Elibrium now offers one-stop publishing solutions to developers who want to sell their products at retail under their own brand.

"Elibrium excels at identifying product content that addresses the needs of our small business customers and they offer a wide range of productivity software and services for many different business requirements," says Dennis Agresti, senior buyer at Staples. "Staples was proud to recognize Elibrium with the Lifetime Achievement Award in 2001 and most recently with a Partnership Award in 2002."

While Elibrium-branded products range in retail price from $9.95-$49.95, the company's new publishing model is open to all price points and product categories. Depending on their marketing and operational needs, partnering developers have multiple options within the publishing model. Of primary interest to new partners is Elibrium's track record with licensed products. Collectively, Elibrium's most successful licensed titles have sold more than 100,000 units, and include top sellers such as "MyTypeArtist," "MyCheckWriter," "Write Smart Pro," and "MyHolidayPhotoEditor."

"In today's highly competitive market, smart companies are looking for new ways to expand their sales channels without incurring the millions in cost associated with sales and marketing, operations and finance," said Christina Willett Seelye, chief executive officer of Elibrium, Inc. "For 15 years, we have focused on building the infrastructure necessary to succeed at retail. Now, we are eager to share our expertise with other developers."

About Elibrium
Based in San Mateo, California, Elibrium, Inc. saves customers time and money in their home office and small business with its leading brand of "MySoftware" productivity products. For 15 years, customers have trusted Elibrium's line of finance, direct mail, design, labeling and information management tools. Elibrium's new publishing model provides high quality sales, marketing and operations services to help software developers expand their sales channel into retail stores. Since the introduction of its first title, Elibrium has sold more than 20 million products, which are available at more than 7,000 outlets including leading retailers such as Staples, CompUSA, Fry's and MicroCenter. More information on Elibrium, its partners, products and services is available at