SAN MATEO, Calif. (March 18, 2002)-Elibrium, Inc., a leading provider
of productivity software and services, announced today the release
of MyDataBase. This latest version of one of Elibrium's most popular
products gives small businesses, home offices, families and individuals
an easy yet effective way to build in-depth databases that organize
information ranging from business-critical customer names and addresses
to a listing of account receivables for a small business. MyDataBase
is available at major computer and office supply retailers, with
an estimated retail price of $39.95.
"Organizing and maintaining customer records is time consuming
especially for small businesses that rely on accessible and accurate
data," said Anne Norland, senior vice president of marketing
at Elibrium, Inc. "With MyDataBase users gain a 'personal assistant'
to manage their home and business information. Not only does this
software organize, sort, and filter data, but the advanced contact
management features also give users a powerful tool to improve communications."
MyDataBase lets users create new databases from scratch, or import
and open files from popular programs including Microsoft® Outlook®,
Excel, Access, Visual FoxPro, and ACT. The product helps users
organize information using pre-designed database templates as well
as gives them the option to design their own database from scratch.
Information can be summarized instantly with formatted reports,
and easily prints to mailing labels, envelopes, and Rolodex cards.
"Our confidence in Elibrium's strategy and management team
is evident by our investment," said Eugene Wu, Partner of Next
Level Management. "The company has adapted to changing markets
over the years and now is well positioned to capitalize on the growing
small business market segment."
This latest version of MyDataBase, which was first introduced in
1992, offers significant feature enhancements. The advanced contact
management features organize information quicker and easier, and
allow users to send up to 1,000 personalized emails an hour, directly
from the application. The improved reports feature provides users
with more than 70 formatted reports, and lets them add report titles,
subtotals, totals, headers, footnotes and record counts. Important
fields may be highlighted by changing font type and color.
Based in San Mateo, California, Elibrium, Inc. provides productivity
software and services that simplify home and business life. For
over 14 years, customers have trusted Elibrium's leading brand,
MySoftware, to help grow their businesses cost effectively. Elibrium
empowers users by providing finance, mailing, design, labeling and
information management tools to increase business efficiency through
the Internet, personal computers and handheld devices. Since the
introduction of its first title, the company has sold more than
20 million products. Elibrium's products and services are available
at more than 7,000 outlets including leading retailers Staples,
Office Depot, OfficeMax and CompUSA.
Elibrium was founded in 1987 as the MySoftware Company and went
public in 1995. The company changed its name to ClickAction in 1998
marking its expansion into the email marketing arena. The legacy
software division was renamed Elibrium, reflecting its newest Internet-based
applications. In June 2001, the management team of Elibrium completed
a buyout of the division, giving birth to Elibrium, Inc. a privately
owned company led by CEO and President Christina Willett. More information
on Elibrium, its partners, products and services is available at