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SAN MATEO, Calif. July 21, 2003 - Elibrium, LLC, a leading software
publisher and developer of the top-selling MySoftware line of small
business and personal productivity titles, has partnered with IncrediMail
Ltd. to launch IncrediMail's creative email software program in
the retail channel. Elibrium negotiated IncrediMail software placement
in thousands of U.S. retail outlets, including CompUSA, Office Depot,
Frys Electronics, Fred Meyer and Micro Center. While IncrediMail
Ltd. has sold approximately 300,000 units of its interactive email
products via the Internet over the past two years, the company hopes
to increase its sales by relying upon Elibrium's U.S. retail publishing
model.
"Partnering with Elibrium, a leading publisher of software
products in retail, allows IncrediMail to leverage Elibrium's marketing
capabilities to deliver the benefits of IncrediMail beyond our current
Internet customers to a much wider audience," said Yaron Alder,
CEO of IncrediMail Ltd.
IncrediMail has helped email finally evolve beyond simple text
communication to enable users to create interactive and colorful
messages. IncrediMail software allows customers the ability to create
email messages that include 3D effects, background images, personal
voice messages, animation, sound, handwritten signatures and more.
IncrediMail emails can be customized according to a user's style
and personality, and can be used to commemorate special announcements
or events.
A stand-alone email product that can also be used with popular
email providers including Hotmail, Yahoo and other POP3 email accounts,
IncrediMail offers interactive email features found in no other
software currently available. While other email products with fewer
creativity features sell for more than $100, IncrediMail retails
for $29.95.
IncrediMail has over 22,000,000 customers, many of whom are home
computer users and small to medium-sized business who have come
to rely upon the product's interactive email experience. Elibrium's
successful 16 years of marketing, publishing and selling software
products and its proven direct retailer relationships ensure that
the IncrediMail customer base will continue to grow.
"The IncrediMail partnership exemplifies Elibrium's capability
to help international software companies establish a presence in
the lucrative North American retail market," said Christina
Seelye, chief executive officer of Elibrium. "Additionally,
IncrediMail software will help give email users everywhere an exciting
and reliable product."
About Elibrium
Elibrium designs and markets the MySoftware line of small business
and personal productivity software. Elibrium's value-added software
publishing service provides developers expertise and access to the
North American retail channel. Elibrium publishes more than 40 titles
in more than 10,000 North American outlets including Staples, CompUSA,
and Wal-Mart. As a member of the Avanquest Global Software Publishing
network, Elibrium also offers developers distribution internationally.
For additional information on the San Mateo, CA based company, go
to www.avanquestusa.com.
About IncrediMail
Since 1999, IncrediMail Ltd., a pioneer software company specializing
in the development of email-related products has been catering to
consumers and businesses throughout the world. Private home users
seeking a more engaging user experience and businesses seeking to
strengthen their brand image in their outgoing email correspondences
find the standard functionality and innovative user-friendly capabilities
of IncrediMail and its counterpart, the Letter Creator, a valuable
and practical money-saving utility. With over 22 million registered
users, IncrediMail is recognized as the 'Most Popular' and 'Most
Talked About' email client on CNET's Download.com for the past 2
years. With a strong presence in several international communities,
the company's products are also available in German, Spanish, French,
Italian, Portuguese and Swedish. For additional information on IncrediMail,
go to www.incredimail.com.
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