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Press Releases

July 2003

Media Contacts:
Anne Norland Anderson, Elibrium Inc.
(650) 212-9334

Leeron Kuller, IncrediMail Ltd.

For Immediate Release
July 21, 2003


Interactive Email Product Now Available in Thousands of Retail Store Locations

SAN MATEO, Calif. July 21, 2003 - Elibrium, LLC, a leading software publisher and developer of the top-selling MySoftware line of small business and personal productivity titles, has partnered with IncrediMail Ltd. to launch IncrediMail's creative email software program in the retail channel. Elibrium negotiated IncrediMail software placement in thousands of U.S. retail outlets, including CompUSA, Office Depot, Frys Electronics, Fred Meyer and Micro Center. While IncrediMail Ltd. has sold approximately 300,000 units of its interactive email products via the Internet over the past two years, the company hopes to increase its sales by relying upon Elibrium's U.S. retail publishing model.

"Partnering with Elibrium, a leading publisher of software products in retail, allows IncrediMail to leverage Elibrium's marketing capabilities to deliver the benefits of IncrediMail beyond our current Internet customers to a much wider audience," said Yaron Alder, CEO of IncrediMail Ltd.

IncrediMail has helped email finally evolve beyond simple text communication to enable users to create interactive and colorful messages. IncrediMail software allows customers the ability to create email messages that include 3D effects, background images, personal voice messages, animation, sound, handwritten signatures and more. IncrediMail emails can be customized according to a user's style and personality, and can be used to commemorate special announcements or events.

A stand-alone email product that can also be used with popular email providers including Hotmail, Yahoo and other POP3 email accounts, IncrediMail offers interactive email features found in no other software currently available. While other email products with fewer creativity features sell for more than $100, IncrediMail retails for $29.95.

IncrediMail has over 22,000,000 customers, many of whom are home computer users and small to medium-sized business who have come to rely upon the product's interactive email experience. Elibrium's successful 16 years of marketing, publishing and selling software products and its proven direct retailer relationships ensure that the IncrediMail customer base will continue to grow.

"The IncrediMail partnership exemplifies Elibrium's capability to help international software companies establish a presence in the lucrative North American retail market," said Christina Seelye, chief executive officer of Elibrium. "Additionally, IncrediMail software will help give email users everywhere an exciting and reliable product."

About Elibrium
Elibrium designs and markets the MySoftware line of small business and personal productivity software. Elibrium's value-added software publishing service provides developers expertise and access to the North American retail channel. Elibrium publishes more than 40 titles in more than 10,000 North American outlets including Staples, CompUSA, and Wal-Mart. As a member of the Avanquest Global Software Publishing network, Elibrium also offers developers distribution internationally. For additional information on the San Mateo, CA based company, go to

About IncrediMail
Since 1999, IncrediMail Ltd., a pioneer software company specializing in the development of email-related products has been catering to consumers and businesses throughout the world. Private home users seeking a more engaging user experience and businesses seeking to strengthen their brand image in their outgoing email correspondences find the standard functionality and innovative user-friendly capabilities of IncrediMail and its counterpart, the Letter Creator, a valuable and practical money-saving utility. With over 22 million registered users, IncrediMail is recognized as the 'Most Popular' and 'Most Talked About' email client on CNET's for the past 2 years. With a strong presence in several international communities, the company's products are also available in German, Spanish, French, Italian, Portuguese and Swedish. For additional information on IncrediMail, go to