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Press Releases

June 2003

Media Contacts:
Anne Norland Anderson
(650) 212-9334

For Immediate Release
June 19, 2003


International Network of Value-Added Publishers Improves
Quality, Speed and Ease of Access to Worldwide Markets

SAN MATEO, CA, June 19, 2003 - Elibrium, a leading software publisher and developer of the number one selling MySoftware line of small business and personal productivity titles, today announced that it has joined with other leading companies to create Avanquest Global Software Publishing, a network of value-added software publishers. Avanquest will make it easier for software developers in North America and elsewhere to bring innovative products to consumers and businesses around the globe.

Avanquest's companies combine to offer developers powerful retail relationships, a wide range of value-added services and an established local presence in territories registering over 80% of the world's total packaged software sales. Elibrium joins companies from the U.K., France, Germany, Italy, South Africa and Australia as charter members of the alliance.

"This is the first time software developers have one source capable of translating, localizing, packaging, marketing, selling and providing customer support for their software through multiple distribution channels across such a large geographic area," said Anne Norland Anderson, senior vice president of marketing from Elibrium. "In addition, Elibrium's channel partners will have access to exciting new software titles published by other Avanquest member companies from throughout the world."

Avanquest's member companies cover every major distribution channel, including over 15,000 retail outlets worldwide. Their combined background in development and publishing allows Avanquest to offer the broadest possible spectrum of value-added services, including:

  • Pre-testing and debugging of software
  • Package design and printing
  • Localization of products, packaging and documentation in over 25 languages
  • Adaptation and execution of marketing initiatives
  • Access to distribution channels
  • Leveraging of retailer relationships
  • Supply chain management
  • Localized customer support and technical support services

"For developers, penetrating foreign markets is a slow, expensive and risky proposition because each country's republishers and resellers want to negotiate unique contracts," Anderson added. "Avanquest brings together the whole localization and distribution process for every country in one contract, which makes market penetration much faster and less costly. Avanquest's publishing solutions go beyond the abilities of existing international distributors or regional publishers working alone."

For 16 years, Elibrium's leading small business MySoftware productivity product line has saved 10 million home office and small business customers' time and money. Building upon its success with the MySoftware line, Elibrium's publishing services provide high quality sales, marketing and operations management to help developers worldwide expand their sales channel into retail stores. Elibrium publishes more than 40 titles including products under the MySoftware, ProVenture, Boomerang, Cyberlink, Incredimail, Power Technology and eXtendia brands which are available in more than 10,000 outlets including leading retailers such as Staples, Office Depot, Office Max, CompUSA, Wal-Mart, Costco, BJ's Wholesale Club, Fred Meyer, Fry's and MicroCenter. As a member of the Avanquest global software publishing network, Elibrium offers developers distribution in the United States, U.K., France, Germany, Italy, South Africa and Australia. More information on Elibrium partners, products and services is available at

Formed in June, 2003 and headquartered in Paris, France and Denver, CO, Avanquest Global Publishing is a coalition of companies offering worldwide publishing resources to software developers everywhere. Avanquest has long-established relationships across all channels of distribution in markets covering over 80% of the world's total software sales. Network members include BVRP Software and ABSoft (France), Elibrium (U.S.), Guildsoft and Kommunicate (U.K.), MicroBasic (Germany), Questar (Italy), Manaccom (Australia) and Phoenix (South Africa). For additional information, please visit