SAN MATEO, CA, June 19, 2003 - Elibrium, a leading software publisher
and developer of the number one selling MySoftware line of small
business and personal productivity titles, today announced that
it has joined with other leading companies to create Avanquest Global
Software Publishing, a network of value-added software publishers.
Avanquest will make it easier for software developers in North America
and elsewhere to bring innovative products to consumers and businesses
around the globe.
Avanquest's companies combine to offer developers powerful retail
relationships, a wide range of value-added services and an established
local presence in territories registering over 80% of the world's
total packaged software sales. Elibrium joins companies from the
U.K., France, Germany, Italy, South Africa and Australia as charter
members of the alliance.
"This is the first time software developers have one source
capable of translating, localizing, packaging, marketing, selling
and providing customer support for their software through multiple
distribution channels across such a large geographic area,"
said Anne Norland Anderson, senior vice president of marketing from
Elibrium. "In addition, Elibrium's channel partners will have
access to exciting new software titles published by other Avanquest
member companies from throughout the world."
Avanquest's member companies cover every major distribution channel,
including over 15,000 retail outlets worldwide. Their combined background
in development and publishing allows Avanquest to offer the broadest
possible spectrum of value-added services, including:
- Pre-testing and debugging of software
- Package design and printing
- Localization of products, packaging and documentation in over
- Adaptation and execution of marketing initiatives
- Access to distribution channels
- Leveraging of retailer relationships
- Supply chain management
- Localized customer support and technical support services
"For developers, penetrating foreign markets is a slow, expensive
and risky proposition because each country's republishers and resellers
want to negotiate unique contracts," Anderson added. "Avanquest
brings together the whole localization and distribution process
for every country in one contract, which makes market penetration
much faster and less costly. Avanquest's publishing solutions go
beyond the abilities of existing international distributors or regional
publishers working alone."
For 16 years, Elibrium's leading small business MySoftware productivity
product line has saved 10 million home office and small business
customers' time and money. Building upon its success with the MySoftware
line, Elibrium's publishing services provide high quality sales,
marketing and operations management to help developers worldwide
expand their sales channel into retail stores. Elibrium publishes
more than 40 titles including products under the MySoftware, ProVenture,
Boomerang, Cyberlink, Incredimail, Power Technology and eXtendia
brands which are available in more than 10,000 outlets including
leading retailers such as Staples, Office Depot, Office Max, CompUSA,
Wal-Mart, Costco, BJ's Wholesale Club, Fred Meyer, Fry's and MicroCenter.
As a member of the Avanquest global software publishing network,
Elibrium offers developers distribution in the United States, U.K.,
France, Germany, Italy, South Africa and Australia. More information
on Elibrium partners, products and services is available at www.avanquestusa.com.
ABOUT AVANQUEST GLOBAL SOFTWARE PUBLISHING
Formed in June, 2003 and headquartered in Paris, France and Denver,
CO, Avanquest Global Publishing is a coalition of companies offering
worldwide publishing resources to software developers everywhere.
Avanquest has long-established relationships across all channels
of distribution in markets covering over 80% of the world's total
software sales. Network members include BVRP Software and ABSoft
(France), Elibrium (U.S.), Guildsoft and Kommunicate (U.K.), MicroBasic
(Germany), Questar (Italy), Manaccom (Australia) and Phoenix (South
Africa). For additional information, please visit www.avanquest.com.