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Press Releases

March 2003

Media Contacts:
Anne Norland Anderson
(650) 212-9334

For Immediate Release
March 25, 2003


SAN MATEO, Calif. - Elibrium LLC, the leading publisher of productivity software, announced today that it has signed an agreement with Boomerang Software to be its Value Added Publishing Partner. Boomerang Software is the first company to take advantage of Elibrium's recently announced publishing model, which offers the industry's most efficient and cost effective solution for selling products on retail shelves. Boomerang's products will soon appear in the thousands of U.S. outlets that Elibrium maintains successful retail partnerships with, including, Office Max, Fry's and MicroCenter.
Under the terms of the agreement, Elbrium will publish Boomerang's web authoring products and a new line of utility products under Boomerang's premier brand, eXtendia. Boomerang has sold products at retail since 1994, and worked with publishers since 2000. However, its new line of utility products demands a channel distribution network with a proven track record of success.

"Boomerang chose Elibrium to publish our successful line of Web publishing tools and new line of utility products due to Elibrium's strong retailer relationships, packaging expertise, wide-channel distribution, as well as their historical success as a publisher of their MySoftware products and other private label products," said Richard Bezjian, president and CEO of Boomerang Software.

"We are pleased that Boomerang is taking advantage of two of Elibrium's core competencies-- expanding distribution and launching new products," said Christina Seelye, president and CEO of Elibrium, "Elibrium will focus on growth of the Web authoring tools and will execute a high visibility launch of the new line of eXtendia utilities to realize increased revenue for their well-designed products."

Elibrium has been developing, marketing and selling products successfully at retail for more than 16 years; and private labeling software for over 10 years. Combining experienced product management, in-house packaging design, effective supply chain management systems, proven direct retailer relationships--and backed by a management team offering more than 80 years of collective experience in retail software--Elibrium's publishing solutions provide developers with a low risk method of quickly and effectively expanding revenue.

About Elibrium LLC
For 16 years, Elibrium's #1 selling small business MySoftware productivity product line has saved 10 million home office and small business customers' time and money. Building upon its success with the MySoftware line, Elibrium's publishing services provide high quality sales, marketing and operations management to help developers worldwide expand their sales channel into retail stores. Elibrium publishes more than 30 titles including products under the MySoftware, ProVenture, Boomerang, Incredimail and eXtendia brands which are available in more than 10,000 outlets including leading retailers such as Staples, Office Depot, Office Max, CompUSA, Wal-Mart, Costco, BJ's Wholesale Club, Fred Meyer, Fry's and MicroCenter. As a member of the BVRP global publishing network, Elibrium offers developers distribution in the United States, France, United Kingdom, Italy and Germany. More information on Elibrium partners, products and services is available at

About Boomerang Software, Inc.
Founded in 1989 and headquartered in Belmont, Massachusetts, Boomerang Software, Inc. develops and markets computer software programs worldwide, including the award-winning Internet Design Shop and WebShop family of applications for Web and E-commerce site creation, publishing, and management. Boomerang also markets eXtendia security products for home and corporate use. Boomerang is committed to developing the industry's most comprehensive, affordable, and accessible personal and corporate software for creating a powerful, professional presence on the World Wide Web and for maintaining security. For more information visit the company Web site at