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Press Releases

April 2004

Media Contacts:
Erik Schmollinger, The Pen Group
(305) 529-1944

For Immediate Release
April 20, 2004


Two New Executive Directors Will Oversee Tightly Integrated Subsidiaries
United by Avanquest Name and New Tagline, "World Class Software, Worldwide"™

PARIS, FRANCE, April 20, 2004 - BVRP Software, the creator of the Avanquest global software publishing network, today announced that it is rebranding all its Avanquest subsidiaries worldwide under the Avanquest banner. The change was made to better reflect Avanquest's tightly integrated global operations. Simultaneously, Avanquest also announced two new directors and its new global tagline, "World Class Software, Worldwide." The tagline signifies Avanquest's commitment to rapidly introducing category-leading software titles across all of the world's major software markets.

A network of value-added software publishers that maximizes sales across multiple channels and geographic regions faster than other publishing alternatives, Avanquest combines powerful retail relationships, a wide range of value-added services and a local presence in territories registering nearly 90% of the world's total packaged software sales. Since its formation in June 2003, Avanquest has launched over 120 third-party software titles in 14 countries.

"Avanquest has expanded rapidly since its launch last year," said Bruno Vanryb, BVRP Software Group founder and chairman. "Avanquest is now a united global organization with centralized operations in many key functions. The rebranding effort announced today recognizes this and demonstrates our continuing commitment to helping developers reach the world's software markets in a faster, better way.

"Despite the advent of the Internet, the vast majority of packaged software for personal use is still sold through the retail channel," Mr. Vanryb added. "In fact, the Internet has opened a new era in programming creativity, educating, equipping and supporting millions of developers. Avanquest was developed as a conduit for this creativity, enabling new and established companies of all sizes to efficiently reach global markets with innovative software products."

The global Avanquest rebranding initiative includes five subsidiaries, each acquired by BVRP within the past five years:

  • San Mateo, CA-based Elibrium Software, which develops and sells its MySoftware™ products and third-party titles in over 10,000 retail outlets across North America, including Wal-Mart, Staples, Office Depot, OfficeMax and CompUSA, will be known as Avanquest USA (subject to final shareholder approval).

  • ABSoft, a leading French software publisher with experience in a vast array of distribution models including retail, distributors and value-added resellers, corporate sales, mail order and catalogue sales, and e-commerce, will now be referred to as Avanquest France.

  • Three entities will collectively be known as Avanquest UK: Kommunicate, a British distributor of enterprise solutions with over 100 channel partners in the U.K. corporate software market; Guildsoft, a U.K. publisher and exclusive distribution partner for leading software developers; and the London offices of MediaGold, a provider of production, localization, marketing, PR and logistics services to software companies through the retail, e-commerce, corporate, OEM, catalogue and direct sales channels.

  • The Munich offices of MediaGold, which also distribute software in Austria and Switzerland, will now be been renamed Avanquest Germany.

All of Avanquest's member companies are publishers with long histories of doing business in their local markets. They cover every major distribution channel in their respective markets, including over 15,000 retail outlets worldwide, and are tightly integrated into Avanquest's network-wide systems that control product evaluation and selection, overall marketing strategy, technical support and other facets of operations.

In addition to these member companies, Avanquest also maintains partnerships with publishers and distributors covering Spain, Italy, Japan, Australia and South Africa.

BVRP also announced today that it has chosen San Mateo, CA and Munich, Germany as Avanquest's new North American and European headquarters, respectively, and has named new executives in each area following its recent acquisitions of MediaGold and Elibrium. Elibrium CEO Christina Seelye and MediaGold CEO Andy Goldstein have each been named Executive Directors of Avanquest worldwide, and Seelye will also assume the responsibilities of CEO and President of Avanquest USA. Bob Lang, the previous Avanquest Director in North America, remains President of BVRP USA, based in Denver, CO, which manages OEM and channel sales of BVRP's software.

About Avanquest:
Formed in June 2003 by parent company BVRP Software Group, Avanquest is a network of companies offering a complete range of software publishing resources and a worldwide market to software developers from around the globe. Headquartered in San Mateo, CA, Avanquest has a local presence on five continents and long-established relationships across all channels of distribution in markets covering nearly 90% of the world's total software sales. BVRP Software Group, a leading international software developer and publisher, was founded in Paris in 1984 and is listed on the Nouveau Marché of the Euronext stock exchange (ISIN FR0004026714). For additional information, please visit and

About BVRP Software:
Headquartered in France, with subsidiaries in Germany, Great Britain and the United States, the BVRP Software Group is a worldwide leading publisher of communications and mobility software and a major provider of personal and professional software designed for multimedia, productivity and troubleshooting. Founded in 1984, BVRP Software celebrates 20 years of innovation in 2004. BVRP products are marketed in over 100 countries, through e-commerce, OEM partnerships and IT resellers. In June 2003, BVRP Group formed Avanquest Global Software Publishing, a coalition of software publishers offering worldwide publishing resources to software developers everywhere. In 2003, the group posted revenue of €48.6M with operating profit increasing of 145% to amount to €3.9M. Since December 1996, BVRP Software has been listed on the Nouveau Marché of the Euronext Nouveau Marché (ISIN FR0004026714). Additional information on BVRP is available at