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Press Releases

August 2004

Media Contacts:
Chris Negelein/Alan Penchansky, The Pen Group
(305) 529-1944

For Immediate Release
August 30, 2004


New Upgraded MyLabels Premium™, America's Most Popular Label-Making Software,
Offers Hundreds of Images, Templates and Fonts for Maximum Flexibility

SAN MATEO, Calif., August 12, 2004 - Avanquest USA, a leading developer and publisher of small office/home office (SOHO) software for almost 20 years, today launched an enhanced version of MyLabels Premium software to help business owners easily and quickly design and print customized product, shipping and mailing labels. MyLabels Premium is available now through online distributors and at leading office supply, consumer electronics, software and computer superstores nationwide such as, CompUSA, Office Depot, Office Max and Staples for $29.95.

Upholding the philosophy of Avanquest USA's MySoftware line of productivity products, My Labels Premium offers start-up wizards and tab-driven menus that enable small businesses to get organized and looking professional as quickly as possible. Avanquest creates all MySoftware products with the goal of having small business owners be productive within five minutes of installing the software.

Customers may save money with MyLabels Premium because they print only the labels they need, when they need them. MyLabels Premium is the only labeling program that lets users quickly print on partially used label sheets, saving time and minimizing waste. In addition, MyLabels Premium supports most popular graphics and database formats, eliminating the need for Microsoft Excel or other complex and expensive office productivity software.

With a wide variety of images, fonts, templates and label sizes, MyLabels Premium gives customers the flexibility they need to create professional labels for boxes, jars, cans, CDs or envelopes. Additionally, the wide variety of more than 200 templates, more than 560 label sizes, more than 1,000 fonts and millions of new images, including clip art, photos, vector illustrations and more, help small business owners create a professional image and accompanying materials for all of their needs. Other labeling programs offer only a fraction of these design elements.

"MyLabels Premium builds upon the success of our first product that has helped many entrepreneurs over the past 15 years," said Christina Seelye, Avanquest USA's CEO. "We've now made the best label-making software better equipped to get small businesses up and running cost effectively and professionally."

MyLabels Premium also features the most powerful built-in database of any labeling software, allowing users to enter addresses and other information directly. MyLabels Premium is able to support Avery Office Products, NEBS, PaperDirect or custom label sheets and also offers barcode printing for inventory and shipping labels. MyLabels supports most popular inventory and POSTNET-certified barcodes, including UPC-A, UPC-E, Code 39, Code 128, Interleaved 2 of 5, Codabar, EAN-8 and EAN-13 formats.

About Avanquest:
Avanquest USA designs and markets the MySoftware line of small business and personal productivity software. Since 1987, the MySoftware line has focused on flexible, easy-to-use products that make small businesses productive within minutes of installing the software. That design goal has successful expanded MySoftware into more than 30 titles that are found in over 10,000 North American retail outlets including Staples, Office Depot, Office Max and CompUSA.

Additionally, Avanquest USA's value-added software publishing service provides developers expertise and access to the North American retail channel. As a member of the Avanquest Global Software Publishing network, Avanquest USA also offers developers distribution internationally. For additional information on the San Mateo, California-based company, go to